Maker notes
Why Magnolia Mermaid?
Magnolia for Southern elegance. Mermaid for a dreamy, whimsical coastal spirit. Together, they hold the heart of this little Clearwater shop.
Read our story ↗Journal
Notes from the tide pool.
A little behind-the-scenes coast time: the scents we love, the markets we’re packing for, and the small-batch process behind every bar.
On the road
Find us in person.
See, smell, and shop the soaps at upcoming markets around Clearwater, Dunedin, Safety Harbor, Tarpon Springs, Fort De Soto, and Ybor City.
See market dates ↗New from the studio
Find your next favorite bar.
From Tiny Tide to Menthol Eucalyptus & Mint, every batch is handmade with premium ingredients and gift-ready charm.
Shop the collection ↗